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Thursday, January 03, 2013

Facebook steps up its prompts

Remember back when Facebook provided every member with a general prompt?


The social networking site has stepped up its communication with members, now referring to them by name with alternating questions to prompt status updates (I guess I missed when this happened to some people earlier). This is mine at the moment:

I've witnessed some discussion on FB about this, with suggestions that this new format is "creepy." (A suggestion also shared by someone on reddit) It does seem like this may not have been the best time for Facebook to anthropomorphize itself, with members already complaining that the site oversteps its boundaries. And using our name? This may remind users that Facebook is omniscient in its knowledge of its members and that privacy is not really an option.

I'm interested to see whether members will start responding with answers to these specific questions, talking to Facebook, or whether they will ignore the prompt as they often have in the past (before the "what's on your mind?" prompt, there was "what are you doing right now?" and the format would say your name + is, encouraging users to post in the third person present, a format ignored by many.)

This is also a fascinating linguistic move to observe: Facebook attempting to create a more maleable context by creating "flexible sentences" in certain cases.

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